Networking is more than just handing out business cards or adding contacts on LinkedIn. It’s about creating meaningful connections that can open doors to opportunities, mentorship, and collaboration. Here’s how entrepreneurs can build a lasting network that supports their growth.
Approach Networking with a Goal
Consider why you’re networking when you attend an event or connect with someone online. Are you looking for a mentor? A business partner? Clients? Knowing your goals helps you focus your energy on building relevant connections. Be authentic in your approach—networking isn’t just about what you can get but also what you can give.
Leverage Digital Platforms
In today’s digital age, online platforms are invaluable for networking. LinkedIn, for instance, allows you to connect with professionals worldwide, follow industry trends, and join interest groups. Engaging with others’ content—commenting, sharing insights, or posting your thoughts—can establish your expertise and attract like-minded individuals to your network.
Master the Art of Following Up
Following up after meeting someone, whether at an event or online, is essential to keeping the relationship alive. A simple “thank you” email or a message expressing how much you enjoyed the conversation can go a long way. Periodically check in with your contacts to share updates, congratulate them on their achievements, or simply ask how they’re doing. Small efforts like these help keep your network active.
Add Value to Your Connections
Networking is a two-way street; the best way to maintain strong connections is by adding value to others. If you see a relevant article, event, or resource that may interest a contact, share it with them. Offering help without expecting anything in return builds goodwill, making your connections more likely to support you.
Attend Industry Events
Industry conferences, seminars, and meetups offer opportunities to meet new people, learn from experts, and deepen existing relationships. Prepare an elevator pitch about your business to introduce yourself and approach conversations with curiosity. Listening actively and asking thoughtful questions will help you stand out as a genuine and memorable contact.
Networking is an ongoing process. By approaching it with intention, staying active online, and adding value to others, entrepreneurs can build a network that supports their goals and helps them thrive.